Job Location: Andheri West, Mumbai
Employment Type: Full Time
Experience: 3 to 4 years
Job Summary:
As a Content Writer, you will be responsible for creating high-quality written content for various digital platforms. You will work closely with the creative and marketing teams to develop content that aligns with clients’ brand voice and marketing objectives.
Key Responsibilities:
- Write and edit compelling content for digital marketing campaigns, including blog posts, articles, social media updates, website content, and email newsletters.
- Collaborate with the creative team to develop content strategies and ideas that meet clients’ marketing goals and resonate with target audiences.
- Conduct thorough research on industry-related topics to generate ideas and ensure content accuracy.
- Optimize content for search engines (SEO) to improve visibility and drive organic traffic.
- Proofread and edit content to ensure proper grammar, punctuation, and consistency with brand guidelines.
- Work with designers, marketers, and other team members to ensure content is visually appealing and effectively communicated.
- Stay updated with industry trends, best practices, and emerging content marketing techniques to continually enhance content quality.
- Manage multiple content projects simultaneously, ensuring timely delivery and adherence to project deadlines.
- Provide creative input and contribute to brainstorming sessions for new content ideas and campaigns.
Requirements:
- Proven experience as a Content Writer, with a minimum of 3 years in the digital marketing industry.
- Strong portfolio showcasing a range of writing projects, including blog posts, articles, and social media content.
- Excellent writing, editing, and proofreading skills, with a keen eye for detail.
- Ability to write in different tones and styles, adapting to various brand voices and audiences.
- Strong communication and collaboration skills, with the ability to work effectively with team members and clients.
- Ability to work independently and manage multiple projects with tight deadlines.
- Knowledge of SEO best practices and how to write optimized content.
Preferred Qualifications:
- Experience working in a digital marketing agency or similar environment.
- Familiarity with content management systems (CMS) and basic HTML.
- Understanding of social media platforms and their content requirements.
Key Attributes:
- Empathy & Patience: Ability to support team members in handling difficult situations.
- Adaptability: Able to adjust to changing priorities and fast-paced environments.
- Analytical Skills: Ability to analyze performance data and identify trends or areas for improvement.