Job Location: Andheri West, Mumbai
Employment Type: Full Time
Experience: 5 to 7 years
Qualifications:
Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
Soft Skills:
- Excellent communication and interpersonal skills, with the ability to build strong relationships with clients.
- Strong leadership and organizational skills, with the ability to manage multiple projects and teams.
- Problem-solving skills and a proactive mindset in addressing client needs.
Technical Skills:
- Extensive knowledge of social media platforms (Facebook, Instagram, LinkedIn, Twitter, TikTok, etc.) and social media management tools like Hootsuite, Buffer, or Sprout Social.
- Experience with paid social media advertising strategies and execution.
- Strong understanding of social media analytics, performance tracking tools, and ROI analysis.
- Knowledge of SEO, content marketing, and influencer marketing.
- Familiarity with Google Analytics and social media reporting tools.
Job Summary:
As an Account Manager – Social Media, you will be responsible for overseeing and managing client social media accounts, ensuring the delivery of high-quality and innovative social media campaigns. You will lead a team to execute and optimize social media strategies while maintaining close relationships with clients to meet their business objectives.
Key Responsibilities:
- Lead the development and implementation of social media strategies for multiple clients, ensuring alignment with their business goals.
- Oversee the day-to-day management of social media accounts, including content creation, scheduling, and community management.
- Collaborate with clients to understand their needs and provide strategic recommendations to enhance their social media presence.
- Manage paid social media advertising campaigns, including budget allocation, targeting, and performance tracking.
- Analyze social media performance metrics and generate detailed reports for clients, offering insights and recommendations for improvement.
- Stay up-to-date with the latest social media trends, tools, and industry changes to recommend innovative strategies to clients.
- Coordinate with internal teams (content creators, designers, copywriters) to ensure cohesive messaging and timely delivery of projects.
- Handle crisis management and ensure effective communication during high-stakes situations on social media platforms.
- Ensure timely communication and regular meetings with clients to maintain strong relationships.
Requirements:
- 5-7 years of experience as a Social Media Account Manager or similar role in a digital marketing agency.
- Proven track record in managing high-profile client accounts and delivering measurable social media results.
- Strong leadership and team management skills, with the ability to lead and mentor junior team members.
- Expertise in social media advertising, including Facebook Ads, Instagram Ads, and LinkedIn Ads.
- Excellent understanding of social media analytics and performance tracking tools.
- Ability to handle multiple clients and projects simultaneously, meeting deadlines and delivering on expectations.
Preferred Qualifications:
- Experience with content marketing and influencer marketing campaigns.
- Familiarity with email marketing and SEO strategies.
- Certification in Google Analytics or Facebook Blueprint is a plus.